Choose the best plan for you
Flexible pricing tailored to fit your business goals.
Agent Starter
$50/ MO
+ a one-time $50 setup fee
Afordal Client Hub (Afordal App)- 250 Clients/Contacts Capacity*
- Contact Enrichment - Advanced Identity Intelligence
- IDX Home Search by Affordability
- Automated Customer Nurture
- Leads Manager
Additional lead capacity can be purchased separately
Agent Lead Boost
$149/ MO
+ a one-time $50 setup fee
- Afordal Client Hub (Afordal App)
- 250 Clients/Contacts Capacity*
- Contact Enrichment - Advanced Identity Intelligence
- IDX Home Search by Affordability
- Automated Customer Nurture
- Leads Manager
- Expert Managed Social Media Advertising Campaigns
- Approx. 10-15 Buyer, or 5-8 Seller Leads per mo.
- Additional lead capacity can be purchased separately
Custom plans
Enterprise
Call for Custom Pricing
White Label Branding- Concierge Support Team
- Scaled Pricing Model
- Flexible Customization
Starter Plan
$125/ MO
+ a one-time $100 setup fee
- No Contracts
- Includes 1 Real Estate Agent ($25/mo. Per additional Agents)
- 250 Clients/Contacts Capacity*
- Contact Cleanup + Enrichment
- Automated Customer Nurture
- Additional lead capacity can be purchased separately
$1,000 Annual payment option. Save 33% off of monthly payment option.
Lead Boost
$225/ MO
+ a one-time $100 setup fee
- No Contracts
- Includes 1 Real Estate Agent ($25/mo. Per additional Agents)
- 250 Clients/Contacts Capacity*
- Contact Cleanup + Enrichment
- Automated Customer Nurture
- Approx. 5-8 Buyer/Seller/Refinance Leads per mo.
- Additional lead capacity can be purchased separately
$1,800 Annual payment option. Save over 33% off of monthly payment option.
Custom plans
Enterprise
Call for Custom Pricing
- White Label Branding
- Concierge Support Team
- Scaled Pricing Model
- Flexible Customization
* Additional lead capacity available for separate purchase
Prototype A
One row, scrolled
Every plan stays on one row whatever the count. Drag, swipe, use the arrows, or focus the row and press the arrow keys. The fades and arrows are the affordance: something is always visibly cut off, so nothing hides on a second row.
Wired into the audience toggle, which is where it would actually live: 5 real estate agents and 3 loan officers plans, each panel scrolling independently and resetting to the first card when you switch. Note the controls disappear on the loan-officer side, where the plans already fit — the affordance only appears when there is something to scroll.
Data note: Premium and Platinum read “Contact us for plan details” because no feature copy exists for them in plans.json — the live site never published any. That is a content gap, not a fault of either layout.
Agent Starter
$50/ MO
+ a one-time $50 setup fee
- Afordal Client Hub (Afordal App)
- 250 Clients/Contacts Capacity*
- Contact Enrichment - Advanced Identity Intelligence
- IDX Home Search by Affordability
- Automated Customer Nurture
- Leads Manager
- Additional lead capacity can be purchased separately
Agent Lead Boost
$149/ MO
+ a one-time $50 setup fee
- Afordal Client Hub (Afordal App)
- 250 Clients/Contacts Capacity*
- Contact Enrichment - Advanced Identity Intelligence
- IDX Home Search by Affordability
- Automated Customer Nurture
- Leads Manager
- Expert Managed Social Media Advertising Campaigns
- Approx. 10-15 Buyer, or 5-8 Seller Leads per mo.
- Additional lead capacity can be purchased separately
Custom plans
Enterprise
Call for Custom Pricing
- White Label Branding
- Concierge Support Team
- Scaled Pricing Model
- Flexible Customization
Starter Plan
$125/ MO
+ a one-time $100 setup fee
- No Contracts
- Includes 1 Real Estate Agent ($25/mo. Per additional Agents)
- 250 Clients/Contacts Capacity*
- Contact Cleanup + Enrichment
- Automated Customer Nurture
- Additional lead capacity can be purchased separately
$1,000 Annual payment option. Save 33% off of monthly payment option.
Lead Boost
$225/ MO
+ a one-time $100 setup fee
- No Contracts
- Includes 1 Real Estate Agent ($25/mo. Per additional Agents)
- 250 Clients/Contacts Capacity*
- Contact Cleanup + Enrichment
- Automated Customer Nurture
- Approx. 5-8 Buyer/Seller/Refinance Leads per mo.
- Additional lead capacity can be purchased separately
$1,800 Annual payment option. Save over 33% off of monthly payment option.
Custom plans
Enterprise
Call for Custom Pricing
- White Label Branding
- Concierge Support Team
- Scaled Pricing Model
- Flexible Customization
Prototype B
Comparison table
The same 5 plans as columns, with features as rows so they line up and can be compared directly. The plan header sticks to the top of the screen while you scroll the rows, and the feature column sticks to the left while you scroll sideways. This is what §5 of the conversion plan asks for once there are seven or more plans.
Read this table with care: the Premium, Platinum and Enterprise columns look almost empty because those plans have no feature copy in plans.json, so every row falls to a dash. A table makes that gap obvious in a way cards do not — which is itself worth weighing, but it means the dashes here are “unknown” rather than “not included”.
| Feature | Agent Starter $50 / mo | Agent Lead Boost $149 / mo | Premium Plan $199 / mo | Platinum Plan $299 / mo | Custom plans Enterprise |
|---|---|---|---|---|---|
| Afordal Client Hub (Afordal App) | |
|
– | – | – |
| 250 Clients/Contacts Capacity* | |
|
– | – | – |
| Contact Enrichment - Advanced Identity Intelligence | |
|
– | – | – |
| IDX Home Search by Affordability | |
|
– | – | – |
| Automated Customer Nurture | |
|
– | – | – |
| Leads Manager | |
|
– | – | – |
| Additional lead capacity can be purchased separately | |
|
– | – | – |
| Expert Managed Social Media Advertising Campaigns | – | |
– | – | – |
| Approx. 10-15 Buyer, or 5-8 Seller Leads per mo. | – | |
– | – | – |
| White Label Branding | – | – | – | – | |
| Concierge Support Team | – | – | – | – | |
| Scaled Pricing Model | – | – | – | – | |
| Flexible Customization | – | – | – | – | |
| Choose a plan | Select Plan | Select Plan | Select Plan | Select Plan | Contact Us |
Testimonials
What Our Customers Say
Showing payments has completely changed how I support my buyers. Instead of just showing homes by price, I help clients search by what they can actually afford! It builds trust, reduces pre-closing surprises, and speeds up decision-making.
Rebecca J.
Real Estate Agent
The lead scoring is incredibly useful. Using data points on property history and life events to surface the most motivated clients lets me know exactly who’s ready to act. I’m spending less time on stagnant leads and more time engaging with interested prospects.
Brent B.
Loan Officer
Bundling home search, mortgage information, and lead management tools in one place lets me feel connected with clients that I have not connected with in a while. Whether they’re just browsing or ready to move, I’m included in that process—and that means more opportunities for repeat business.
Jeremiah H.
Real Estate Agent